Last Two Cards will Celebrate the Retirement of MetroCard
The Metropolitan Transportation Authority (MTA) today announced it is offering advertisers the last opportunity to create one of the final two “premium” custom MetroCards available to customers.
Since the inception of MetroCard in 1994, 400 different limited-edition cards have been produced. Recent releases include Supreme, David Bowie, Notorious B.I.G, Kate Spade, KISS, Law and Order and Ice Spice.
“Creating one of the final custom MetroCards is the perfect opportunity for a brand, artist, or cultural institution to cement its place in transit history,” said MTA Chief Customer Officer Shanifah Rieara. “While the MTA continues to shift to tap and go payments by using a bank card, smartphone, or wearable device, these last two cards will undoubtedly become instant collectibles.”
This offer is designed to celebrate the retirement of MetroCard while reminding customers to embrace tap and go payments by using a bank card, smartphone, or wearable device.
Details on the program and how to apply can be found here.