Grand Central Madison


Gabriel Barcia-Colombo

"PLATFORM" by Gabriel Barcia-Colombo at Grand Central Madison.

A group of people of diverse backgrounds and identities standing together in an all black studio
"PLATFORM" (2022) by Gabriel Barcia-Colombo at Grand Central Madison.

About the project

Marking the inauguration of five-channel LED screens at the north end of the Grand Central Madison concourse, mixed-media artist Gabriel Barcia-Colombo presents a new two-minute video artwork "PLATFORM." The LED screens, each measuring 17’ wide and over 7’ high, will engage passersby with an immersive and interactive experience. 

Featuring life-size portraits of 40 New Yorkers gathering in a super slow-motion, "PLATFORM" examines what it means to be back in a crowd post-pandemic. The moment of awe and interaction between those featured on-screen and the commuters passing through Grand Central Madison creates an ephemeral encounter that makes New York unique.

The work is presented by MTA Arts & Design with technical support from ANC Sports. 

About the artist

Gabriel Barcia-Colombo is a new media artist whose work focuses on collections, memorialization, and the act of leaving a digital imprint for the next generation. His work includes video sculptures, immersive performances, large-scale projections, and vending machines that sell human DNA. It plays upon the modern exigency in today’s culture to chronicle, preserve, and wax nostalgic, an idea that Barcia-Colombo renders visually by “collecting” human portraits on video. Barcia-Colombo is a New York Foundation for the Arts grant awardee and faculty member at the Interactive Telecommunications Program at New York University’s Tisch School of the Arts. He serves as a member of the artist advisory board at the New York Foundation for the Arts, as well as an education committee member at the Museum of Art and Design. In 2014, he was awarded a senior TED fellowship.