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MTA's #TakeTheTrain, #TakeTheBus Campaign Featured in 20th Annual Tribeca Festival

Updated June 10, 2021 2:15 p.m.

#TakeTheTrain, #TakeTheBus PSA to Be Shown Before Screenings 


Festival First Major North American Film Festival Held In-Person Since Start of Pandemic 


View the Campaign PSA 


The Tribeca Festival wants New Yorkers to #TakeTheTrain, #TakeTheBus to this year’s festival. A staple of New York’s art culture, Tribeca is celebrating its 20th anniversary and is the first major North American film festival held in-person since the onset of the COVID-19 pandemic. In the spirit of the New York City region reopening, the Festival will run the MTA’s welcome back #TakeTheTrain, #TakeTheBus PSA during the pre-show of all screenings. 

The robust campaign was conceived to celebrate the region’s reopening and remind New Yorkers that the best way to get to any of the festival’s locations, and to get around New York City at-large, is by taking the train or bus. The PSA will run during the pre-show of all screenings. The inception of the Tribeca Film Festival came after 9/11 as an effort to bring communities together through entertainment and to support local business; the festival will now do the same as New York City recovers from an unprecedented pandemic. 

“Getting to experience events like the Tribeca Festival is exactly what #TakeTheTrain, #TakeTheBus campaign is about,” said Sarah Meyer, MTA Chief Customer Officer. “If you are looking to get out and enjoy the weather, hop on the train or bus, and catch a movie under the stars.” 

“The MTA has always been a vital part of New York and getting festival-goers around the city to our iconic outdoor venues across all five boroughs safely is a critical part of enjoying the Festival experience,” said Pete Torres, Chief Operating Officer, Tribeca Enterprises. “Tribeca is proud to partner with the MTA to get the city moving again connecting communities through entertainment.” 

In an effort to bring back and support prominent outdoor locations throughout the city, Tribeca will transform iconic sites like The Battery, Hudson Yards (Manhattan), Empire Outlets (Staten Island), The MetroTech Commons (Brooklyn) into screening venues. In addition to the iconic locations being used, Tribeca will host community screenings in all five boroughs using traveling 40-foot state-of-the-art LED cinemas, the first mobile HD screens in the country. 

The 12-day festival will run from June 9-20. The film Italian Studies featured in the festival includes a scene of the iconic New York City subway. 

2020 festival film selections showing this year that included scenes of the subway: 

  • Materna 
  • I Carry You With Me 
  • Look at Me 
  • Just Another Girl on the IRT 

About the Tribeca Festival

The Tribeca Festival, presented by AT&T, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, gaming, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. Tribeca champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances. 

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. Tribeca will celebrate its 20th year June 9 – 20, 2021. www.tribecafilm.com/festival 

In 2019,  James Murdoch’s Lupa Systems, a private investment company with locations in New York and Mumbai, bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.