Weekly Social Media Contest Will Feature a Theme of the Week; Winner for Each Week Will Be Announced Monday Along with Prizes
The Metropolitan Transportation Authority (MTA) is offering New Yorkers a chance to #TakeTheTrain or #TakeTheBus and win prizes for their photographic ride. In a further effort to welcome customers back to subways, buses and commuter rails, the MTA today announced the launch of a weekly social media contest that celebrates the reopening of the New York City region and gives customers the opportunity to showcase the best parts about their ride.
The contest is part of the MTA’s #TakeTheTrain #TakeTheBus campaign and will be held weekly on the MTA’s Instagram account. Every Monday, a newly themed challenge will be posted on the account along with contest winners from the previous week.
“So many of our customers are already using Instagram to post great photos of their rides and we are thrilled to be able to offer great prizes from partners who also recognize the transit system’s importance to reviving our city and protecting it from climate change,” said MTA Chief Customer Officer Sarah Meyer.
To enter, participants will post a photo or video to their Instagram stories using the #TakeTheTrain or #TakeTheBus hashtag related to that week’s specific challenge. At the end of each week a winner will be selected to receive a prize. Weekly prizes will range from event tickets and hotel gift certificates (retail value up to $250) to collectable MTA swag such as a T-shirts, mugs, and other MTA-branded merchandise.
Participants are encouraged to be creative and most importantly, have fun highlighting why they love taking public transportation.
To see TERMS and CONDITIONS related to the contest, visit https://new.mta.info/take-the-train-and-win
More About the #TakeTheTrain, #TakeTheBus Campaign
Today's announcement is part of the MTA’s #TakeTheTrain, #TakeTheBus campaign which launched on May 16 in conjunction with 24/7 subway service resuming for the first time since May 6, 2020, to encourage New Yorkers to return to a more reliable, cleaner system than the one many last used before the pandemic arrived in New York.
The launch of the campaign coincides with recent ridership increases in the system, with more than 2.5 million daily weekday riders on subways over the past few weeks and weekday bus ridership reaching 1.2 million. Recent combined Metro-North and Long Island Rail Road ridership of 214,000 is dwarfing the combined average of 23,000 of a year ago, with weekend ridership now approaching 50% of pre-pandemic weekend levels.