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Advertising on MetroCards

Updated Sep 28, 2020
MetroCards are a great advertising platform with extensive reach. Create your own specially branded MetroCard to showcase your brand on both sides of the card. Or use a standard MetroCard with advertising on the back of the card.

Benefits

  • Advertise on the back or both sides of the MetroCard. (Note: We reserve the right to accept or reject copy or images to be placed on MetroCards.)
  • Target up to 10 stations for distribution at station booths, vending machines and retail outlets to meet your needs. Depending on the number of cards printed, we can target stations with the greatest ridership, by borough, and more.
  • Advertise on print runs from 50,000–1,000,000+ cards. The larger the run, the lower your per-card cost.
  • Become an approved MetroCard Merchant and sell or distribute your own branded cards.

Standard four-color back rates

Card Quantity

Retail Rate Per Card

Example Retail Costs

50,000 +

$0.61

50,000 cards = $30,500

125,000 +

$0.52

125,000 cards= $65,000

250,000+

$0.46

250,000 cards = $115,000

350,000+

$0.41

350,000 cards = $143,500

500,000 +

$0.36

500,000 cards = $180,000

750,000+

$0.31

750,000 cards = $232,500

1,000,000+

$0.25

1,000,000 cards = $250,000

Four-color front and back rates

Range of Quantity

Retail Rate Per Card

Example Retail Costs

250,000+

$0.54

250,000 cards = $135,000

350,000+

$0.52

350,000 cards = $182,000

500.000+

$0.48

500,000 cards = $240,000

750,000+

$0.42

750,000 cards = $315,000

1,000,000+

$0.36

1,000,000 cards = $360,000

Important things to know

All rates are based on 4-color advertising on both the front and the back of the MetroCard.

No discounts for nonprofit commercial organizations.

We do not print in quantities below 50,000 cards.

MetroCard artwork is subject to approval by the MTA.

Production requires a minimum of 12 weeks for 4-color artwork from the point that final artwork is submitted to the print house.

Opportunities for exclusive distribution will result in additional charges. Email us for details

Contact us

Reach out to:

Darlene Pantophlet
Strategy & Customer Experience
MTA NYC Transit
646-252-6823
Darlene.Pantophlet@nyct.com